Sunday, October 23, 2011

Changing how you think about clothes

This TEDx talk from Fair Trade USA's Heather Franzese is timely - right on topic with what we've been thinking about this month: Every Purchase Matters.

What are you wearing? Where was it made? "Made" probably makes you think "stitched," but what happened before that? Where did the fabric come from? Did your shirt start on a farm -- as a cotton plant, sheep's wool, a silkworm, petroleum, or a recycled plastic water bottle? These questions matter. Why is it that we can walk into a grocery store and make all kinds of choices about how our food is made and what's in it, but we can't make any of those same choices about clothing?

About Heather Franzese, senior manager at Fair Trade USA:
Heather has been working for more than 12 years to improve the lives of vulnerable farmers and workers in global supply chains. Last year, she launched Fair Trade USA's Fair Trade Certified™ Apparel & Linens program in the U.S. Heather brings together industry experience managing CSR for Columbia Sportswear Company's licensed and collegiate categories, a fundraising track record of channeling $4 million in social impact philanthropy to Fair Trade certification, and field experience working with small-scale farmers for the Peace Corps in Mali.

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