Tuesday, October 4, 2011

October is Fair Trade Month

Every Purchase Matters.

That's really something to think about. I love that October is Fair Trade Month. Fall is my favorite season, and the perfect time to reflect as the weather turns cooler and the season's change creeps in. Summer's crazy schedules wind down, and the hectic holidays still seem far off on the horizon. We finally have the time to be present - conscious of the decisions we make each day.

Fair Trade is a Story. Here's one story about how fair trade helps farmers around the world, and your role as a consumer.

There is really only one thing we ask of our customers this month - start to think about your purchases. Our sputtering economy has most people tightening their belts and doing their best to hang on. In an effort to save, we often look to buy only what's cheap in the marketplace. This month, instead of looking at price tags alone, we urge you to make the effort to see behind the price - look for the person behind the product. Hesitate for just one minute to think about how your buying decisions are shaping our world.

Need some help finding fair trade products? Check out this great new app from Fair Trade USA - Fair Trade Finder - every time you find a fair trade product in a shop, you can check in. It's a huge, community-based effort to make it a little easier for all of us to shop fair trade.

In honor of fair trade month, we're boosting our efforts to share our fair trade story with you - you'll see beautiful photo stories of our tailors and more in-depth information about how we comply with the nine principles of fair trade.

We'll also make it a little easier for you to shop fair trade. Twice during the month we'll have two-day free shipping events - but you have to stay tuned. Check our Twitter feed and Facebook to find out when it will happen.

And then there is our October Giveaway. You've never seen a giveaway like this before.

How will you celebrate Fair Trade Month? Share your story with us.

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